If you know your SEO and follow the changes in the industry, you would already know that Google has made a few serious changes in its algorithm which are targeted primarily at websites that don’t offer anything worthwhile to clients.
Honestly, this is a change that should have come up a few months ago! The rise of spun and copied content has given rise to millions of new websites, which have one simple concept – of stealing away customers from sites that are serious about their business and put in genuine efforts. With this new algorithm, however, there is bound to be a positive difference in the marketplace, and all content-based websites will rejoice!
But there is a cloud to this silver lining! Article Directories, which were among the best ways to get noticed online – and probably the fastest way to get to the first page of Google – have also been affected negatively, and are no longer coming up on prime locations of SERPs. A key reason for that probably is the fact that people submit the same article to dozens of article submission sites, or even go one step further and just submit spun content on them all. Either way, the new algorithm is meant to sniff out the change and make sure that the sites featuring content of these types is given a push down the search rankings. How this will affect the long term campaign of SEO consultants is yet to be seen, but in general, that’s a good move also!
So we come back to what we have always been saying – Content is King! Without good content, there is absolutely no way by which a long term SEO campaign can be run, and if it costs more than a shabby spun campaign, it is because it is worth it! If you don’t yet have a content team in place, consider outsourcing your work to FountainHead SEO – the amount of experience the team has is absolutely stunning. Ask for a quote today!